Johor Darul Ta’zim FC’s (JDT) bid for a potential audience of over 75 million viewers will take another step on Thursday when the Southern Tigers announce a partnership with a major global agency and reveal a collaboration with a renowned international artist.
JDT had initiated a series of strategic efforts, which started with the 2022 JDT Nike Jersey reveal video as Part 1 in February. The video also carried a “To Be Continued” message at the end.
Days later JDT announced a new multi-million Ringgit deal with Malaysia Airlines that sees the national carrier become the club’s official airline partner. The partnership ensures JDT plenty of eyeballs with the airline connecting over 1,000 destinations. JDT’s docu-series ‘Fearless:Rise of the Johor Southern Tigers’ will also air on all Malaysia Airlines flights.
Thursday’s reveal is an exclusively for JDT worldwide release by a renowned international artist that is among the best in the industry. The worldwide release will bring the Southern Tigers even more visibility and an increased brand power. Luaskan Kuasamu Johor.